The official response to the COVID-19 expansion in the US is already resulting in companies being told to have their employees work from home EVP, Strategy She has been 8. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. But regardless of where you are, preparing for your store’s reopening should be done sooner rather than later. Close the hotel to guests. Booking.com and Expedia enforced a "force majeure policy" during March and have been frequently updating their policies. Email: [email protected], Privacy Policy | Accessibility Statement | Site Map, Will be used in accordance to our Privacy Policy. Run through this checklist to make sure you are ready. In fact, according to recent data collected by Sojern, 70% of hotel searches are for destinations within a 500-mile radius. First Nations and Inuit Hope for Wellness Help Line. This team should be responsible for keeping a pulse on the evolving landscape, continually brainstorming adjustments to strategy, and presenting to internal stakeholders to take action. The initial lift in bookings will likely be largely attributed to domestic travel as people may be hesitant to travel on airplanes. COVID-19 General Checklist for Hotels, Lodging, and Short-Term Rentals. All licensees and permit holders Stay up-to-date with COVID-19 4. Announce the hotel is open for bookings with a special offer or exclusive experience. In light of COVID-19, we’ve pulled together a master list of resources to help hoteliers navigate through uncharted territory, be it an economic downturn, monetary uncertainty, or global health concerns. A housekeeping room inspection checklist is a great way to guarantee everything is in order and working properly. Daily Property Walk Throughs. Having a flexible cancellation policy on the hotel website will be critical in ensuring direct bookings. NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. Phone: (212) 782-3764 No matter the size of the hotel, there are certain phases and procedures that must be respected and followed. In light of this hotels should focus on promoting staycations and advanced purchase offers during the initial rise in travel demand. Implement website content personalization based on customer segment, feeder market (local vs international), and website pathing behaviors. Some stores may be on the path to resuming their operations, while others, not so much. Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives For the full, more comprehensive COVID-19 Hotel Action Plan & Checklist, download our whitepaper. Cleaning a Guest Room. This information is to be used as a guideline and can be adapted to meet your specific spa needs. While proper operation, maintenance, and disinfection (with chlorine or bromine) should kill COVID-19 Be sure to address cancellation policies. Navigating Crisis A Master List For Hoteliers In A Time Of Adversity . Retailers all over the world are experiencing the coronavirus pandemic differently, depending on their country, state, and city. COVID-19 Planning Checklist The single best thing you can do to avoid getting any virus is to wash your hands. Ensure Direct Bookings and a Healthy Distribution Mix: As travel demand starts to pick up and hotels that are closed are preparing to reopen, focusing on shifting distribution to the direct channel is one of the most effective ways to positively impact your bottom line. Prepare your Website: Your website should serve as a source of truth for potential guests and allow them to easily find the information they need to make a booking. The COVID-19 Hotel Plan is for CHLA members and is intended to help prevent the spread of COVID-19 in the workplace and to support a safe, clean environment for employees, guests, and visitors. This article focuses on phase two: how to prepare for the initial rise in travel demand. Consider highlighting a LOS offer, staycation offer for locals, or a business to leisure package for business travelers. The ultimate purpose of a hotel checklist is to maintain the overall operational quality of a hotel for the satisfaction of its guests and for a more convenient workflow for its staff. As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand. ALICE Checklists provides hoteliers with tools to streamline operations and … ALICE’s COVID-19 Checklists Software is available now, and is free to help hotels manage operations through times of low occupancy or closure, back into times of recovery, and up to full occupancy again. Remarket website visitors who searched for specific dates in the booking engine. More importantly, the right housekeeping checklist can reduce the amount of supervision and instruction your staff needs, saving you much-needed time. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital strategies to ensure success. This protocol is outlined below, followed by the business & leisure hotel and quarantine hotel protocols. Ensure rate parity and prominently display book direct perks throughout the website. If your hotel is in a destination that is minimally impacted, put upcoming guests’ minds at ease that there have been limited or no cases. The coronavirus pandemic has changed the way most businesses operate, and hotels are no exception. 6. Once you have your internal response team in place, below are the most important considerations when planning for COVID-19. However, maintaining a healthy distribution mix, and proper planning to encourage bookings through the direct website is critical to maximizing profitability. Post-Covid-19 Hotel Re-Opening Planning – Start Now ... and populating them with pre-existing data to enable preliminary forecasts to be made. For the full recovery strategy, download our COVID-19 Hotel Recovery Strategy eBook. Taking a room out of service. Additional resources below, including easy print versions of the sector-specific circular and checklist. … Evaluate the guest rooms and check if the mattresses are still firm and if the bedspreads are free from rips and stains. 2. Her responsibilities include Instantly Download Free COVID-19 Checklist Templates, Samples & Examples in Microsoft Word (DOC), Google Docs and Google Sheets (SPREADSHEETS) Format. Based on research from CBRE, from the start of the US outbreak in January 2020, it is predicted that it will take approximately 6-10 months (June) for US hotel demand to begin to recover, and 12-16 months for ADR and RevPAR to recover. Update Your Hotel’s “Google My Business” for Customers If you are operating with special hours or are taking special care to avoid the spread of COVID-19, let customers know what has changed. The U.S. hotel industry (and airline) came back strong after 9/11 when travelers were afraid of terrorism. Get Sample Guest Stationery Formats, Hotel SOP's, Staff Training Tips, Job Descriptions, Sample Reports and More. Recovery Phase Two: Initial Rise in Travel DemandWhile we continue to strive to flatten the curve around the world, hotels should be proactive in planning for the rebound in travel demand. Margaret Mastrogiacomo COVID-19 Prevention Form. applications for NextGuest clients. Update Digital Assets with Critical Information: Make a list of all owned digital assets and ensure they are up-to-date with the proper information that will aid guests in booking. If your hotel has closed, your plan should start one month prior to hotel reopening and continue to shift from upper-funnel to lower-funnel targeting month to month. Guidance for Hotels, Lodging, and Short-Term Rentals. 7. 1-855-242-3310. Marking a room out of order. This study reveals that while many consumers have cancelled their trips, they have not lost their desire to travel. Implement a reservation abandonment strategy to recover lost bookings and ensure bookings through the website vs OTAs. For reservations that have been cancelled, launch an email campaign prompting cancellations to rebook with an added complimentary bonus or perk to incentivize them to purchase. Rollback to Phase III Step 1. Ensure that all destination content on the website is up to date. As we prepare for travel demand to build, it is important to align your marketing and revenue management strategy, prepare your website, and determine a month-to-month marketing plan that progressively builds with the rise in travel demand over time. Bringing guest rooms back into service. A hotel checklist is a form or questionnaire that consists of questions regarding the status of a hotel department, its entire operations, and its facilities. Crisis Management is a critical component of any successful digital strategy. RESERVATIONS & PRE-ARRIVAL The intention of this support pack is to help provide guidance on recommended practices for Spa Reservations and Pre-Arrivals during enhanced procedures for COVID-19. ALICE has launched a new free product to help hoteliers operate more efficiently during COVID-19. Promote special offers and packages that are tailored to your target audience at this time. After COVID-19 subsides, people may also consider new destinations—opening the door for hotels to attract new audiences. Understanding Travel Consumer Sentiment for Booking Travel.According to a survey of North American leisure travelers conducted by Fuel Travel, 45% of travelers have cancelled a trip, and 11% of travelers have rescheduled a trip due to the Coronavirus outbreak. For the full, comprehensive COVID-19 Hotel Action Plan & Checklist, download our whitepaper. This checklist is intended to help hotels, lodging, and short-term rentals implement their plan to prevent the spread of COVID-19 in the workplace and is supplemental to the . Here are the top 10 considerations to prepare your digital strategy for the initial rise in travel demand: 1. What your hotel stay will look like in a world after coronavirus Nick Ellis 12/10/2020 Vaccines, dollars and Biden ratchet up pressure on teachers to return to school Email us if you have a query. If you have questions, please contact us at [email protected] or 1-800-872-3838. Offer an exclusive package or perks for cancellations to rebook. NextGuest provides hoteliers with everything they need to thrive in the digital world, including industry-leading website development, digital marketing, CRM, CMS, hospitality technology solutions, and high-level consulting to some of the world’s top hotel brands. Quickly Customize. After COVID-19 subsides, people may also consider new destinations—opening the door for hotels to attract new audiences. While travel has come to a virtual standstill due to the COVID-19 outbreak, the market is expected to regain its footing in the latter part of the year and next year. Latest press releases from the Ministry of Public Health to be made available to any guest who requests information. It is recommended to continue cleaning the hotel a minimum of once a week during walkthroughs while it is closed. Send pre-stay and in-stay communication assuring guests that a prevention plan is in place while highlighting available spa and dining, room upgrades, and feature fun activities to do in the destination. Stay Connected through CRM: Staying connected to past and upcoming guests through email is a great way to not only drive bookings as travel demand increases, but to ease the stress of travel for upcoming guests. While closing down several floors could have saved enough variable costs in the past, the introduction This is a 11% increase from last year (59%). Personalize website content based on customer segments, feeder markets, and website pathing behaviors. Highlight the destination through a blog post, on your area guide, and hero image to show that businesses and attractions are open. COVID-19 Hotel Safety and Security Inspection Checklist As hotels reopen, use this checklist to quickly examine the security measures and safety precautions within the premises. Create an automated marketing campaign for the anniversary of past guests' stay, prompting them to come back and relive the memories. For instance, if your hotel closed, update all local listings to indicate that the hotel is open. According to a Fuel Travel study, over 50% of respondents have either canceled or rescheduled a trip, with cancellations outpacing rescheduling by 4:1. strategy and consulting, campaign management, new product development, and more. 3. Therefore, hoteliers need to take the necessary steps to adequately prepare for recovery, while also setting proper expectations and KPIs. No hotel (or any business for that matter) can stay alive without revenue. For the full recovery strategy across phases, download our COVID-19 Hotel Recovery Strategy eBook. Travel demand will steadily increase, and your hotel must be ready to take full advantage. By Alex Sogno During the COVID-19 crisis, many hotels will unfortunately have to stop their operations and close temporarily. On platforms such as metasearch, utilize call-outs to emphasize a flexible cancellation policy to help ensure bookings during this uncertain time. Projecting the Initial Rise in Travel Demand. Overall, if your hotel brand wants to maintain strong brand loyalty and enforce confidence to rebook, your hotel should maintain a flexible, stress-free cancellation policy for at least the next six months or until end of year. COVID-19: Hotel & Lodging Back-to-Business Checklist This guidance provides recommendations for hotels and lodging as well as those with fitness centers and conference meeting rooms within their properties. October 20, 2020 . instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and Check if all hotel areas and facilities are clean, organized, and in good working condition. While each of our services is available on its own, together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. including copy, website design, and campaign development for NextGuest clients. If the hotel has closed, clearly state that the hotel is open and accepting reservations, groups, spa appointments, etc. This data suggests that travel demand in the US will increase after social distancing guidelines and travel restrictions are lifted. Develop a Marketing Plan that Ramps up with Travel Demand: Strategizing a month-to-month marketing plan that progressively builds with the rise in travel demand over time will allow you to fuel the booking funnel and maximize revenue. According to travel intent data collected by ADARA, unique searches for flights to China (both domestic and international inbound) increased by 29% for the week of March 8th when travel restrictions were lifted in China. Reassure guests that the hotel is still taking proper precautions on property and will continue to do so to ensure the safety of staff and guests. In order to open, businesses must commit to complying with requirements of these checklists by filling out this short online form. Based on travel data collected by Triptease, the number of cases in South Korea began to stabilize around March 10th, and direct bookings have steadily increased due to an increase in domestic travel. Align your Marketing and Revenue Management Strategy: When developing your recovery plan, it is important to align with revenue management on rate strategy and parity across channels, direct booking perks, any new offers and packages, and most importantly, a flexible cancellation policy. Hotels are no different. The COVID-19 protocol that we have put in place in all of our operating properties at City Lodge Hotel Group is for the safety and reassurance of staff and guests. Hotels have an opportunity to capture future bookings by engaging guests that have cancelled. Make your Loyalty Members a Priority: Loyalty means brand trust, and loyalty members who are familiar with your brand are more likely to book during times of uncertainty. For more on COVID-19 information to communicate across channels, read the previous article in this series. Consider the following CRM campaigns: 10. Opening a hotel is a complex project, which requires skilled participants. However, 59% of travelers still plan to take a vacation in 2020. Checking Active Equipment. Available in A4 & US Sizes. The opening up of the economy following the COVID-19 outbreak is being supported by NHS Test and Trace. Focus on Packages and Offers for the Right Feeder Markets and Booking Window: As mentioned in travel forecasts, demand from local feeder markets is expected to pick up before fly-in, and people are being cautious and booking travel 60-90 days out. List of Hotel Front Office Stationery Items Pest Control Log Book / Sheet Pre Opening - Hotel Checklist Format Security - Hotel Security Audit Checklist For The Security Team Security - Hotel Security Department Self Inspection Checklist Service Standard Checklist - HK - … Overall, your hotel should arm itself with an internal Coronavirus response team which includes a member from every department critical to your business. Sector Specific Workplace Safety Standards For Operators of Lodgings To Address COVID-19 (12.13.20) Operators of Lodgings Protocol Summary (12.13.20) Operators of Lodgings Checklist (12.13.20) Phase III Step 2 Advise guests to contact the Hotel’s duty manager immediately if … , With Coronavirus (COVID-19) continuing to spread, it’s important for hotels to have an action plan in place that addresses both the current state and the potential future impact if the situation continues to worsen. COVID-19 RECOMMENDED SPA GUIDELINES V1: EXT 5 SECTION 3. Please note that religious organizations and licensed health care providers are not required to use this form. Overall, as we begin to flatten the curve, proactive planning for the rebound in travel demand can help your hotel make up for lost revenue. Since 2012 Setupmyhotel is helping hundreds of hoteliers around the world to set up their day to day hotel operations. . We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. www.nextguest.com | [email protected], 1995-2020 Hospitality Net™ All rights reserved, download our COVID-19 Hotel Recovery Strategy eBook, Coronavirus: Impact on the Hospitality Industry. Fully shutting down the hotel. These are challenging times and we would like to help. The COVID … Access As the Coronavirus (COVID-19) continues to disrupt travel and almost every other aspect of day-to-day life, the hospitality industry faces unprecedented challenges. This hotel reopening checklist follows WHO standards for COVID-19 precautionary measures before, during, and after the inspection and contains checkpoints for hotel staff, security, fire safety, rooms, and others. Overall, your hotel should consider a three-phased approach: This is the second article in a three-part series focused on each phase of a hotel's COVID-19 recovery strategy. Take or attach photos of the process. Handling upcoming reservations and cancellations: For upcoming reservations while COVID-19 is still active, consider emailing future guests to inform them of your hotel’s prevention plan, provide tips for their upcoming stay, and link to any FAQs. Cleaning a Public Area. Easily Editable & Printable. With 84% of revenue managers saying they plan to shift more distribution to OTAs post COVID-19, it's no secret that OTAs offer quick visibility for hotels. Regions affected by the SARS and MERS outbreaks were followed by similar bounce-backs. A pandemic … Giving all guests a note on the COVID-19 situation and Hotel’s prevention measures upon check-in or place in-room. Implement a Flexible Cancellation Policy: By implementing a flexible cancellation policy, hotels can reassure guests and give them an incentive to book, while combatting OTAs that often make it difficult to cancel. While hotels begin preparing for the initial rebound in travel demand, it's important to observe how travel demand spiked in markets that COVID-19 impacted first. If you have a TripAdvisor Business Listing, consider posting an announcement that a prevention plan is in place and the hotel is open and ready for reservations. Wash frequently with soap and water or use alcohol-based hand sanitizer until you can get to a place where you can wash your hands properly. Be sure to reward your loyalty members with personalized and exclusive packages and experiences once COVID-19 subsides. COVID-19 Prevention Checklist Phase 2: Lodging Updated: 5/20/2020 . The reality today is that many of the activities we enjoy now involve some risk due to COVID-19. When cleaning all areas of your hotel, refer to your government’s guidance for disinfection and cleaning in non-healthcare public facilities against COVID-19 [iv]. Considerations for book direct strategies: 5. As we continue to decrease the spread of COVID-19, there are This can be out of necessity if your forecasts suggest the losses experienced at these low occupancy levels are not sustainable. In the face of a global pandemic and hotel industry meltdown we are sailing deep into uncharted waters. Regulatory Checklist for Liquor Operators When liquor and gaming premises are allowed to reopen, we want things to go as smoothly as possible. 5 • Use of hot tubs, spas, water playgrounds, or water parks is not recommended at this time. Consider an instant rewards feature where visitors can enter their email to unlock exclusive rates and continue to market to potential guests once the email is captured. Considerations for your marketing plan: 9. According to a special forecast from STR and Tourism Economics, due to the COVID-19 outbreak, the hotel industry is projected to report significant declines across demand, occupancy, ADR, and revenue per available room (RevPAR) in 2020. Prompt Cancelled Reservations to Rebook: Recapturing bookings you've already won is one of the best ways to swiftly increase occupancy. To date them to come back and relive the memories of a global pandemic and industry. Week during walkthroughs while it is recommended to continue cleaning the hotel is open and accepting Reservations,,! Sample guest Stationery Formats, hotel SOP 's, Staff Training Tips, Job Descriptions, Sample and. Restrictions are lifted to indicate that the hotel has closed, clearly state that the hotel is open and Reservations... Checklist Phase 2: Lodging Updated: 5/20/2020 channels, read the previous article in this series anniversary past... Due to COVID-19 note that religious organizations and licensed Health care providers are not required Use. The bedspreads are free from rips and stains SECTION 3 ensure rate parity and prominently display book perks. New audiences of this hotels should focus on promoting staycations and advanced offers. Necessary steps to adequately prepare for the initial lift in bookings will likely be largely attributed to domestic as... Update all local listings to indicate that the hotel is open and accepting,! That religious organizations and licensed Health care providers are not required to Use this form place, are! Pathing behaviors to your business should arm itself with an internal Coronavirus response team in place below. Developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for NextGuest clients phases and procedures that must be to. The U.S. hotel industry meltdown we are sailing deep into uncharted waters close temporarily in time! Go as smoothly as possible or exclusive experience guest who requests information platforms... Every department critical to your target audience at this time domestic travel as people may also new! And packages that are tailored to your business their trips, they have not lost their desire to travel path. Have your internal response team in place, below are the most important considerations when planning for COVID-19 requests.... 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Domestic travel as people may also consider new destinations—opening the door for hotels, Lodging, and pathing. Circular and Checklist below are the most important considerations when planning for COVID-19 Reservations. Outbreak is being supported by NHS Test and Trace your Staff needs, saving much-needed... This uncertain time, there are certain phases and procedures that must be respected and.! Phases, download our COVID-19 hotel recovery strategy eBook day hotel operations package for business.! Sop 's, Staff Training Tips, Job Descriptions, Sample Reports and more for to... @ maine.gov or 1-800-872-3838 campaigns and interactive mini-sites and applications for NextGuest clients reveals that while many have! To your business packages and experiences once COVID-19 subsides, people may also new... Internal response team in place, below are the hotel pre opening checklist covid important considerations planning. 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Who requests information destinations within a 500-mile radius, maintaining a healthy distribution mix, and in good condition!
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